Privacy Policy

Effective Date: 10/01/2023
Last Updated: 10/31/2026

THRYV Medical (“THRYV,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect information when you visit thryvmedical.com, submit information through our website, communicate with us electronically, or use another online service that links to this Privacy Policy.

By using our website, you acknowledge the practices described in this Privacy Policy.

1. Important Information About Medical Information

This Privacy Policy primarily applies to information collected through our public website.

Information that THRYV Medical creates or receives while providing healthcare services may constitute protected health information, or “PHI,” under the Health Insurance Portability and Accountability Act of 1996 and its implementing regulations, commonly known as HIPAA.

Our use and disclosure of PHI is governed by our separate Notice of Privacy Practices, which describes:

• How we may use and disclose your health information

• Your rights concerning your health information

• Our responsibilities for protecting your health information

• How to submit a privacy complaint

You may review our Notice of Privacy Practices here: https://thryvmedical.com/privacy-practices

If this Privacy Policy conflicts with our Notice of Privacy Practices concerning PHI, the Notice of Privacy Practices controls.

Please do not use a general website contact form, ordinary email, or social media message to submit highly sensitive medical information. Use our designated patient portal, secure forms, or other secure communication method when instructed.

Our website and contact forms are not intended for emergencies or urgent medical needs. If you believe you are experiencing a medical emergency, call 911 or go to the nearest emergency department.

2. Information We Collect

The information we collect depends on how you interact with our website and services.

Information You Provide Directly

We may collect information that you voluntarily provide, including:

• Your name

• Email address

• Telephone number

• Mailing address

• Preferred THRYV Medical location

• Appointment or consultation requests

• Services or areas of care in which you are interested

• Information included in a message, question, or form submission

• Communication preferences

• Information submitted through surveys or feedback forms

• Employment information submitted with a job inquiry

• Billing or payment-related information when you purchase or pay for a service

• Any other information you choose to provide

If a website form requests health-related information for an appointment, assessment, or clinical purpose, that information may be subject to additional protections under HIPAA and our Notice of Privacy Practices.

Information Collected Automatically

When you visit our website, we and our service providers may automatically collect certain technical and usage information, such as:

• Internet Protocol address

• Browser type and version

• Device type

• Operating system

• General geographic location derived from an IP address

• Referring and exit pages

• Pages viewed

• Links or buttons selected

• Date and time of access

• Time spent on a page

• Website navigation and interaction information

• Information collected through cookies and similar technologies

This information helps us operate, secure, maintain, and improve our website.

Information From Other Sources

We may receive information from third parties that help us provide services, including:

• Appointment scheduling providers

• Patient portal providers

• Payment processors

• Website hosting providers

• Analytics providers

• Advertising or communications platforms

• Social media platforms

• Mapping and location services

• Referral sources

• Other service providers acting on our behalf

Information collected through a third-party service may also be governed by that provider’s privacy policy.

3. How We Use Information

We may use information for purposes that include:

• Responding to questions and requests

• Scheduling consultations and appointments

• Providing information about our services

• Communicating about appointments or administrative matters

• Providing requested healthcare or related services

• Processing payments and transactions

• Operating and maintaining our website

• Personalizing and improving the website experience

• Measuring website performance and usage

• Diagnosing technical problems

• Protecting the security and integrity of our systems

• Preventing fraud, abuse, and unauthorized activity

• Maintaining business and regulatory records

• Complying with legal, professional, and regulatory obligations

• Enforcing our policies and agreements

• Sending educational or promotional communications when permitted

• Honoring communication preferences and opt-out requests

• Creating aggregated or de-identified information that does not reasonably identify an individual

• Carrying out another purpose disclosed when the information is collected

When information constitutes PHI, we use and disclose it only as permitted by HIPAA, other applicable law, and our Notice of Privacy Practices.

4. Cookies and Similar Technologies

Our website may use cookies, pixels, local storage, tags, and similar technologies. These technologies may support:

• Essential website operation

• Security and fraud prevention

• Remembering website preferences

• Website performance measurement

• Understanding how visitors use the website

• Improving website design and content

• Evaluating outreach or advertising effectiveness

Some cookies are placed by third-party providers whose services appear on our website.

Most browsers allow you to block or delete cookies through their settings. Blocking certain cookies may affect the availability or operation of some website features.

Your browser or device may also provide privacy controls or opt-out signals. We respond to legally recognized signals when required by applicable law and when the website technology we use is capable of recognizing them.

5. Analytics and Online Tracking

We may use analytics services to understand website traffic and performance. These services may collect information about visits, devices, navigation, and interactions.

THRYV Medical evaluates online tracking technologies with particular care on pages or systems that may collect patient information. We do not authorize third parties to use PHI obtained through our patient portal, secure clinical forms, or authenticated patient services for their own advertising purposes.

You should not assume that information submitted through an ordinary public website page has the same security protections as information transmitted through a designated patient portal or secure clinical system.

6. How We Disclose Information

We may disclose information in the following circumstances.

Service Providers

We may provide information to vendors that perform services on our behalf, including website hosting, scheduling, communications, payment processing, analytics, technical support, security, and data storage.

These providers are permitted to use information only as necessary to provide their contracted services or as otherwise allowed by law. When a service provider handles PHI on our behalf, we require appropriate HIPAA safeguards and agreements when required.

Healthcare Services

We may use or disclose PHI for treatment, payment, healthcare operations, and other purposes described in our Notice of Privacy Practices.

Legal and Safety Requirements

We may disclose information when we reasonably believe disclosure is necessary to:

• Comply with applicable law, regulation, subpoena, court order, or legal process

• Respond to a lawful government request

• Protect the rights, property, safety, or security of THRYV Medical, our patients, website visitors, or others

• Detect, investigate, or prevent fraud, misuse, security incidents, or unlawful activity

• Establish, exercise, or defend legal claims

Business Transactions

Information may be disclosed or transferred as part of a merger, acquisition, financing, sale of assets, reorganization, or similar business transaction, subject to applicable legal and confidentiality requirements.

With Your Direction or Consent

We may disclose information when you request or authorize us to do so.

7. Sale and Advertising Use of Personal Information

THRYV Medical does not sell personal information for monetary consideration.

We do not sell PHI or disclose PHI submitted for healthcare purposes to unaffiliated third parties for their own targeted advertising.

Certain website analytics or advertising technologies may be legally classified as “sharing,” “targeted advertising,” or a similar activity in some jurisdictions even when no money is exchanged. Where applicable law provides a right to opt out of such activity, you may submit a request using the contact information below.

8. Payment Information

If you make a payment online, your payment information may be collected and processed directly by a third-party payment processor. THRYV Medical may receive transaction details such as the payment amount, date, status, and an abbreviated payment method identifier, but we may not receive or retain your complete payment card number.

Payment processors maintain their own privacy and security practices. You should review the privacy policy presented by the applicable payment provider.

9. Email and Text Communications

If you provide an email address or mobile telephone number, we may use it to respond to your request or send administrative communications related to appointments, services, or your relationship with THRYV Medical.

If you separately consent to promotional emails or text messages, we may also send information about services, programs, or announcements. Consent to promotional communications is not a condition of receiving healthcare services.

You may unsubscribe from marketing emails by using the unsubscribe link included in the message.

If you receive text messages from us, you may reply STOP to end future nonessential messages and HELP for assistance. Message frequency may vary. Message and data rates may apply. Stopping promotional messages may not stop appointment, safety, billing, or other communications that are necessary to provide requested services or fulfill legal obligations.

Mobile opt-in information and consent are not sold or provided to unaffiliated third parties for their own marketing purposes.

Email and standard text messaging may not always be secure. Please avoid sending highly sensitive medical information through these methods unless THRYV Medical has specifically instructed you that the communication method is secure.

10. Third-Party Websites and Embedded Services

Our website may contain links to or embedded services from third parties, including:

• Patient portals

• Appointment scheduling systems

• Payment services

• Google Maps or other mapping services

• Social media platforms

• Video or media providers

• Review platforms

• Other websites or applications

THRYV Medical does not control the privacy, security, or content practices of unaffiliated third parties. Your interaction with those services is governed by their respective terms and privacy policies.

A link to a third-party service does not necessarily constitute an endorsement of its privacy or security practices.

11. Social Media

If you interact with THRYV Medical through a social media platform, the platform may collect information about your interaction according to its own privacy policy.

Please do not post medical questions, appointment information, or sensitive personal information publicly or through an unsecured social media message. Contact our office or use the designated patient portal for private healthcare communications.

12. Data Retention

We retain personal information for as long as reasonably necessary to:

• Provide requested services

• Maintain our relationship with you

• Complete transactions

• Meet operational needs

• Protect against fraud or misuse

• Resolve disputes

• Enforce agreements

• Comply with legal, regulatory, professional, insurance, and recordkeeping obligations

Retention periods vary based on the type of information and the reason it was collected.

Medical records and PHI are retained according to applicable healthcare recordkeeping requirements and THRYV Medical’s records-management policies.

When information is no longer required, we may delete it, securely destroy it, or convert it into aggregated or de-identified information, subject to applicable law.

13. Information Security

THRYV Medical uses reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, electronic transmission, email system, or storage system can be guaranteed to be completely secure. You provide information electronically at your own risk.

If you believe information submitted to THRYV Medical has been compromised, please contact us promptly using the information below.

14. Children’s Privacy

Our website is intended for a general adult audience and is not directed to children under 13.

We do not knowingly collect personal information directly from children under 13 through the public website without appropriate permission. If you believe a child has provided personal information to us through the website, please contact us so that we can evaluate and address the situation.

A parent or legal guardian may provide information concerning a minor when seeking healthcare services. Medical information about minors is handled according to applicable law and our Notice of Privacy Practices.

15. Your Privacy Choices

Depending on the law that applies to you and the nature of the information, you may have the right to request that we:

• Confirm whether we process your personal information

• Provide access to certain personal information

• Correct inaccurate personal information

• Delete certain personal information

• Provide a portable copy of certain information

• Restrict or object to certain processing

• Opt you out of targeted advertising, certain sharing, or certain profiling

• Withdraw consent when processing is based on consent

• Review an appeal concerning a denied privacy request

These rights may be subject to exceptions, including healthcare, medical-record, legal, security, fraud-prevention, and record-retention requirements.

We may need to verify your identity before completing a request. We may also request documentation from an authorized agent submitting a request on your behalf.

We will not unlawfully discriminate against you for exercising an applicable privacy right.

These website privacy rights are separate from your rights concerning PHI under HIPAA. Instructions for exercising your HIPAA rights are contained in our Notice of Privacy Practices.

To submit a website privacy request, contact us using the information below.

16. Visitors From Outside the United States

THRYV Medical operates in the United States. If you access our website from another country, your information may be transferred to, stored in, and processed in the United States, where privacy laws may differ from those in your country.

By voluntarily providing information through the website, you acknowledge this transfer and processing, subject to applicable law.

17. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our services, technology, legal obligations, or privacy practices.

When we make changes, we will post the revised policy on this page and update the “Last Updated” date. Material changes may also be communicated through another appropriate method when required by law.

Your continued use of the website after an updated Privacy Policy is posted signifies your acknowledgment of the revised policy.

18. Contact Us

Questions, concerns, or requests regarding this Privacy Policy may be directed to:

THRYV Medical
Attention: Privacy Officer

Sugar Hill Location
5422 GA-20 #204
Sugar Hill, GA 30518

Woodstock Location
10917 GA-92 STE 150
Woodstock, GA 30188

Email: privacy@thryvmedical.com
Website: thryvmedical.com

For questions, requests, or complaints involving your medical records or other PHI, please follow the contact and complaint instructions contained in THRYV Medical’s Notice of Privacy Practices.